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Innovation and Red Paddle Co
Welcome back to part two of the Red Paddle Co video series. In this video, we dive deeper into what makes Red Paddle Co unique. SUPboarder spoke with George Shillito and Phil Hawthorne about innovation and its environmental impact, the pricing of cheaper boards, and other topics. We also have a bonus section where George showcases some behind-the-scenes innovations that haven’t been released yet. These videos are incredibly interesting, so grab a drink and listen to what Red Paddle Co has to say in this second video. See part one here.
Now, let’s move on to innovation. Some people believe Red Paddle Co is not very innovative, but they have many ideas that haven’t been revealed yet. Innovation isn’t just about new products; it’s about problem-solving in various areas like operations, sales, and marketing. Regarding products, eight out of ten ideas may fail, but that’s part of the innovation process.
Innovation at Red Paddle Co includes improvements in design and materials, like the development of the compact board, which has been widely imitated. Their patented compact design has influenced the industry, and their approach encourages others to improve upon their ideas. They also focus on creating genuine advancements, such as their rescue range, which involves extensive environmental testing and collaboration with international lifesaving authorities.
Red Paddle Co is a small team, so they focus their efforts on specific areas to ensure quality and innovation. They conduct rigorous environmental testing, leaving boards outside for years to understand their durability in different conditions. This testing is done globally to ensure a comprehensive view of quality.
Innovation brings about change, and Red Paddle Co carefully considers the impact of any changes before implementing them. This includes managing stock and materials to minimize waste and ensure that older parts are still available for servicing boards years later. They also focus on sustainability, reusing materials whenever possible to reduce environmental impact.
Customer service and the overall design process at Red Paddle Co are driven by a commitment to quality. They don’t cut corners, using the best materials, adhesives, and production techniques. This dedication ensures that their boards are durable and reliable.
When it comes to cheaper boards, the difference often lies in the quality of materials and construction. Cheaper boards might only last a season or less, depending on how they are used and maintained. Red Paddle Co’s boards are designed to last much longer, providing better value and safety.
The company’s passion and attention to detail are evident in every aspect of their work. They continually innovate and test new ideas to improve their products. Whether it’s developing new materials or refining their designs, Red Paddle Co is committed to making the best paddleboards possible.
In summary, Red Paddle Co‘s innovation and dedication to quality set them apart in the industry. They are constantly pushing the boundaries to create better products while considering the environmental impact of their work. This commitment to excellence is what makes Red Paddle Co a leader in the paddleboard market.
About the author: Julian Kidd